Waiakea Hawaiian Volcanic Water is a high-quality product that many people enjoy consuming. Ryan Emmons started this bottled water company in 2012 and it is one of the fastest growing beverage brands in the world. There are many reasons for Waiakea’s phenomenal growth in the market. One of the best reasons why Waiakea is such a marketable brand has to do with its taste. The water is naturally filtered alongside of a volcano.
The name of the volcano is Mauna Lao which means “long mountain”. For 360 days a year it rains on this particular mountain. There is a constant flow of fresh water that is purified by the volcanic rock that is a natural part of the landscape. Ryan Emmons figured out that the water had an extremely great taste. He had actually tasted the water in its natural form.
He also believed that other people would like it as well. Keep in mind that Emmons was in his early 20s when he discovered Waiakea water. His young age could have been a hindrance to him becoming a successful CEO. The fact is that most beverage CEOs are older men who have been working in the beverage field for many years. Emmons is now in his late 20s and he is still a young man. However, he has more years of experience and knowledge about his business.
Waiakea has other great selling points. One of them is its use for charitable contributions. When Emmons was a younger man he used to travel to Africa. Having enough clean water is a problem for many African people that reside in the open areas of the continent. Emmons has partnered with Pump Aid which is a non-profit organization that delivers water to various regions within the African continent.
One of the places where they focus their efforts is in Malawi. Waiakea provides volumes of water to the people in the area through this organization. Waiakea also uses sustainable practices and an efficient marketing system that gets the product out to stores in little or no time. Waiakea is also an extremely healthy high-quality product that many people enjoy drinking.