Luiz Carlos Trabuco is a prime example of how the Brazilian bank known as Bradesco has successfully used their continuity and renewal program to fill top executive positions. He has spent several decades working his way up through various divisions until he was called upon to use his array of financial skills to manage the entire company. He has served as their CEO since 2009 after a very successful stint as Bradesco’s President of Insurance.
Trabuco, as he is known by associates, came into his own in Bradesco’s hierarchy when he assumed leadership duties of the Insurance portion of the business. He’d already enjoyed a fair amount of success in Marketing and Pensions before this assignment. However, his tenure with Insurance was marked by an extraordinary level of success.
He substantially increased Bradesco’s profits and revenues with his outstanding leadership. The profits generated by the Insurance division had a tremendous impact on the company’s overall prosperity and it was noted by Bradesco’s top management. He was also honored when he was named as the Insurance Personality of the Year on two separate occasions. He was the head of the Insurance division from 2003-2009 until he was tapped for the top position of CEO.
Luiz Carlos Trabuco also spent time leading Bradesco’s marketing efforts and his results here were also notable. He instituted publicity at Bradesco for the first time in the company’s history. Hitherto they had never spoken with reporters and Trabuco displayed a modern sense of leadership with this reform. The branding of Bradesco improved with increased publicity and the public was more conscious about the Bradesco brand.
A corporate university was another new idea put forth by Trabuco. Innovation has been one of his characteristics since he started with the bank and this idea was no exception. In this instance, personnel with a great aptitude for banking were able to receive promotions and given a stronger voice within the company. Trabuco, in consultation with other top managers, was able to determine those individuals with outsized potential. In this way, he was able to replenish the top managerial positions so that Bradesco had the next generation of leadership in place and ready.
His education was achieved at the University of São Paulo and he graduated from the Faculty of Philosophy, Science, and Letters. It was an unorthodox educational path, but his financial acumen cannot be questioned. A deep set of financial skills has enabled Trabuco to rise into his position of prominence.
Luiz Carlos Trabuco drew his first breath in 1951 when he was born in Marília. His work with Bradesco began in 1969 in his hometown, where he was a clerk. For two years he gained experience on the front lines and showed promise for banking and finance. He was then transferred to the headquarters in São Paulo and commenced upon a pattern of growth and development that continues to this day.
The duties of Trabuco as Bradesco’s CEO have a great weight of responsibility attached to them. He interacts with the top political and financial figures in Brazil and his opinion is often sought regarding complex, important economic matters. He may appear in various media outlets and some of the most expensive financial projects in Brazil are underwritten with Bradesco financing.
One milestone triumph that Bradesco achieved was engineered by Luiz Carlos Trabuco. Their purchase of the Brazilian branch of HSBC in 2015 was the largest deal in Brazil during that year. With one masterstroke, Trabuco had substantially improved the resources of Bradesco and it was equal to six years of organic growth. For this victory, Trabuco was named as the Entrepreneur of the Year in Finance by DINHEIRO. Luiz Carlos Trabuco is an excellent example of a CEO who’s effective and talented.
Learn more about Luiz Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2014/03/1425150-luiz-carlos-trabuco-e-eleito-vice-presidente-do-conselho-do-bradesco.shtml