JD.com Launches Pharmaceutical Tracking Through Blockchain


Blockchain based technology has something that has become increasingly popular over the past few years, with a variety of different uses for it. As of late, one notable company that has been adding it to their overall business has been JD.com or Jindong.


Jingdong is one of the largest e-commerce retailers in the world, as well as the largest in China. The move came as the retail giant established its blockchain-based JD Medicine Open Tracing Solution, which has a few significant aims. As JD.com noted, one of the most important aspects of the move is that the company is looking to make pharmaceutical supply chains more transparent in China.


In a recent JD.com’s blog, “Delivering the Future of Shopping”, showcases not only the innovations that enable China’s largest retailer to deliver to customers at staggering speeds all across China via its nationwide logistics network, but also features the latest retail technology, which JD is using to empower other partners, online or offline.


The pharmaceutical tracking technology looks to address several issues that people in China regularly face when it comes to prescription medications. Chief among these is the fact that many are concerned with the authenticity of medicines that are delivered; the “JD Medicine Open Tracing Solution” looks to fix this by making the delivery process more reliable and much more transparent. However, JD.com has noted that the technology won’t just focus on the delivery aspect of these pharmaceuticals. Because of the retail giant’s extensive partnerships across the county, the program will be able to track the medical application, transportation, storage and sales of drugs, as well as the overall production of these drugs.


That doesn’t mean that tracking them needs to be so confusing or complex for JD.com’s customers. On the contrary, JD.com has ensured that the user interface is friendly and easy to use as possible. On top of this, it has been noted that the JD Medicine Open Tracing Solution uses IoT solutions to improve data collection efficiency. With that in mind, the company will be able to more reliably track each of these medicines from production to eventual delivery. Pharmaceutical drugs are something that has been the focus of a considerable amount of attention in China in recent years.  Refer to This Article for related information.


This is because of a few different incidents when it comes to the likes of substandard products, especially when it comes to vaccines. With this innovative approach, however, Jingdong is looking to solve many of these issues.


Additional reference article: https://www.amazon.com/JD-com-Story-commerce-Phenomenon/dp/1910649716