The recent article “JD.com Launches New Reusable Package Initiative” talks about a change in the way that Jingdong Mall is going to conduct their shipping in the future. Per this post on their corporate blog, the company has already started this reusable package initiative in four major cities throughout China. Cities like Shanghai and Beijing will begin receiving an option to use the corporate branded “green box”. Many customers may be feeling uneasy about the change, but JD.com shores them that this change in shipping will not result in a change in price. Customers will pay the same prices that they always paid, this reusable package initiative is free.
Jingdong Mall is simply looking for a way to reduce their substantial carbon footprint and this is one of the best opportunities they have seen thus far.
The novel new boxes are currently only available for medium and small package items. Customers will also be interested to learn that this is not going to be an option available to them when it comes to the shipment of fresh food. Unfortunately, Jingdong Mall has made the decision to forgo its usage with fresh food to protect the public from any foodborne illnesses. The packaging will work for items such as jewelry, small electronics, beauty items, and other medium-sized household products. The company hopes to expand the coverage of this program to 20 Chinese cities by the end of 2018. They have hopes for future implementation of this program in a companywide capacity. Currently, these boxes can withstand up to 10 shipping instances until they are no longer usable. Go Here for additional information.
While these boxes signify an interesting change in the way that Jingdong Mall conducts their business, it is not a pattern that is uncommon for the company. They recently decided to change the packaging for their items as well. In fact, it is the company’s hope that soon more than 80% of the packaging that they have will be easily recycled by the general public. At this stage, it appears that Jingdong is taking significant steps to become one of the eco-friendlier retailers on the market. Only time will tell how successful this initiative will be for the company.