Jojo Hedaya and Josh Rosenwald are two of Silicon Valley’s newest additions in a world of many up-and-coming stars. Jojo Hedaya, created an app, together with Josh Rosenwald; that declutters emails and simplifies the email process. Their app is called “Unroll. Me”, and the circumstances under which the two of them met to create this app is quite interesting.
While studying abroad in Israel from Boston College, the two were singled out by their Rabbi as being the only two who had Blackberrys. In an age where everyone has an iPhone or a Samsung, everyone in the group thought this was funny. But when the two got to talking and learned more about each other, they found out that that share the exact same birthday on the exact year. And so from this, the two used this as fuel to create something great for the world and ended up coming up with Unroll.Me.
Unroll.me combines emails from services that are commercial in nature such as Booking.com, Groupon, Facebook, Twitter, Youtube, and the like, and sends one simple email to users every day that allows them to manage their subscriptions what is called the daily “Rollup”.
Jojo Hedaya, the executive CEO of Unroll.Me, said that the app currently has 1.3 million rollers (another term for organic users who joined due to word-of-mouth).
Jojo Hedaya and Josh Rosenwald monetized the app by placing simple advertisement banners in it, and keeping the app free to all users. Thanks to this method of monetization and its popularity, the app got acquired by Japanese internet marketing giant Rakuten. Get Related Information Here.
Rakuten, who owns the app Slice (which tracks packages and purchases from all facets of life), bought Unroll.Me as a perfect add-on for existing Slice users. Slice has to date managed 175 million packages worth 4 billion dollars, and will use Unroll.Me data to sell to Fortune 500 companies via Rakuten Intelligence.